90-Day Startup: Go From Idea to Traction Without Building First

A cohort-based workshop where I personally guide you through systematic validation using LEANSpark as your AI co-founder.

8 live workshops · 13 weeks · One validated business model

Register for 100x Founder
💰 Early Registration Pricing
Ends December 31, 2025
Prices increase January 1 · Final registration closes January 5

Cohort 1 Schedule

January 5 - April 3, 2026 · Mondays, 10am CST / 11am EST / 8am PST

Week 1 Jan 5
90-Day Cycle Planning
Week 2 Jan 12
Business Model Stress Testing
Week 3 Jan 19
Customer Interview Mastery
Week 5 Feb 2
Insights Mapping
Week 7 Feb 16
MVP Design
Week 9 Mar 2
Mafia Offers
Week 11 Mar 16
Offer Stacking
Week 13 Mar 30
90-Day Cycle Review

Can't make it live? All sessions are recorded.

Do You Have an Idea But Don't Know Where to Start?

Most founders know they should "validate" their startup before building.

But what does that actually mean?

1. You Don't Have a System

You know the theory. Lean Canvas. Customer interviews. MVPs. But you don't have a week-by-week playbook for putting it together.

2. You're Validating Alone

No one to pressure-test your assumptions. No one to call out your blind spots. No cohort to keep you accountable.

3. Tools Don't Teach

ChatGPT can answer questions. But it can't guide you through a structured 90-day cycle. It doesn't know what you should do next.

What if you could...

Test the viability of your idea before committing yourself and your resources fully?

Find traction (aka paying customers) for your product even before building it?

Use this early validation to de-risk your idea, build a team, and greenlight your project?

That is what we teach you how to do and why we built 100x Founder.

Introducing 100x Founder

A 13-week cohort workshop where I guide you through your first complete 90-day validation cycle.

Your Idea + LEANSpark (AI Tool) + 100x Founder (Live Guidance) = Validated Business Model

100x Founder combines the best entrepreneurial education with online tools, small class size, live instruction, deliberate practice, and external accountability.

You'll use LEANSpark—an AI co-founder I've spent 3 years building—as your daily execution partner between workshops.

I'll show you what to do each week. You'll do it with LEANSpark. Then we'll review together in the next workshop.

By Week 13, You'll Have:

  • A stress-tested business model captured on a Lean Canvas
  • Identified your #1 constraint and validated (or invalidated) it
  • Real customer validation data from interviews and experiments
  • Minimum Success Criteria for your next 90-day cycle
  • An evidence-based decision: Persevere, Pivot, or Pause
  • Traction signals (or clear evidence you need to pivot)

Most importantly: You'll know whether you have Problem/Solution Fit—the first major milestone every startup must reach.

The 90-Day Cycle

8 workshops over 13 weeks, taking you from idea to validated business model

1

PHASE 1: 90-DAY CYCLE PLANNING (Weeks 1-2)

Turn your idea into a testable business model.

Workshop 1: 90-Day Cycle Planning (Week 1)

  • 90-Day Cycle Overview
  • LEANSpark orientation & tools overview
  • Set up your canvas in LEANSpark
  • Meet your cohort

Workshop 2: Business Model Stress Testing (Week 2)

  • Run the 7-dimension assessment
  • Campaign planning with LEANSpark
  • Define your 90-day OKRs
2

PHASE 2: 90-DAY CYCLE TESTING (Weeks 3-12)

Run sprints, talk to customers, measure traction.

PROBLEM DISCOVERY (Weeks 3-6)

Workshop 3: Customer Interview Mastery (Week 3)

  • Problem interview deep dive
  • Common mistakes to avoid

Weeks 4-5: Run problem discovery interviews

Workshop 4: Insights Mapping (Week 5)

  • Analyzing customer interviews
  • Pattern recognition and synthesis

Week 6: Refine insights and prepare for solution design

MVP DESIGN (Weeks 7-8)

Workshop 5: MVP Design (Week 7)

  • Designing the right MVP
  • Feature prioritization

Week 8: Build solution prototypes

MAFIA OFFER DELIVERY (Weeks 9-12)

Workshop 6: Mafia Offers (Week 9)

  • Creating offers your customers cannot refuse
  • Crafting your value proposition

Week 10: Test your mafia offer

Workshop 7: Offer Stacking (Week 11)

  • Optimizing and scaling your mafia offer
  • Traction metrics and measurement

Week 12: Scale and measure results

3

PHASE 3: 90-DAY CYCLE REVIEW (Week 13)

Make the decision. Plan what's next.

Workshop 8: 90-Day Cycle Review (Week 13)

  • Full 90-day retrospective
  • 3P Progress Report (Persevere/Pivot/Pause)
  • Planning Cycle 2 (if persevering)
  • Cohort celebration & next steps

What Past Workshop Alumni Say

"Before this program, I had goals set, but I didn't have a clear understanding of how or when I needed to achieve those goals."

Edel Lyons

Rag Revolution

"This program not only changed my approach to building my startup, but it made sure I was focusing on loving the problem and not the product, and constantly reminding myself that the product is the whole business model and not just the MVP itself."

James Spalding

CEO of VOALÁ

"If you're interested in entrepreneurship/innovation, forget going to Harvard Business School (FYI, I am an MBA graduate of HBS). Apply these concepts instead. Had I done so, I know I would have saved myself much time, money, and the attendant dead brain cells."

Z. Bynum

Harvard Business School MBA Graduate

Real Results from Past Cohorts

GoodLawyer

Doubled their monthly recurring revenue after LEANSTACK workshops

G2V

Took an idea from early concept to growing traction in less than 90 days

DealSimple

Raised pricing by 4X by repositioning their product

TryDawn

Doubled revenue and on track to 6X by focusing on key constraints

Simple Pricing. Serious Value.

This program is hands-on and delivered over 13 weeks.

Why 100x Founder Costs Less Than My Previous Workshop

Previously: I charged $2,999-$7,999 for the 90-Day Startup Workshop.

Now: 100x Founder is $497-$1,297.

What changed?

Not the quality. Not the curriculum. Not the outcomes.

LEANSpark changed the economics.

Before, I needed to limit cohorts to 10-15 teams because of the high-touch coaching required between workshops.

Now, LEANSpark handles the daily coaching. You get 24/7 access to an AI co-founder that knows the methodology as well as I do.

This means I can serve more founders at a lower price—without compromising quality.

You get:

  • The same systematic validation approach ($2,999 value)
  • Daily AI coaching between workshops (LEANSpark)
  • Live workshops with me (same as before)
  • At a fraction of the historical price

LEANSpark makes this possible. That's why it's included.

💰 Early registration pricing shown below · Prices increase 20% on January 1

Solo
$497
For individual founders
  • 8 live workshops (2 hours each)
  • LEANSpark access (3 months)
  • Workshop recordings
  • Cohort community
  • Between-workshop exercises
  • Direct Q&A during sessions
Register for Solo
Team (3-5)
$1,297
$259-432/founder
  • Everything in Duo, plus:
  • 3-5 seats
  • Priority support
Register for Team
What You're Getting Standalone Value
8 workshops with Ash Maurya $4,000+
LEANSpark subscription (3 months) $450
Cohort community & accountability $500+
Structured 90-day validation system Priceless
Total Standalone Value $4,950+
Your Price (Solo) $497

Frequently Asked Questions

Q: When does Cohort 1 start?

A: January 5, 2026. Workshops run weekly/bi-weekly through April 3, 2026.

Q: Do I need LEANSpark experience?

A: No. Workshop 1 covers LEANSpark orientation. You'll learn the tool as we go. By Week 13, you'll be a power user.

Q: What if I miss a workshop?

A: All workshops are recorded. Watch anytime. You can also ask questions async in the cohort community. That said, live attendance creates the most value—you get real-time feedback on YOUR canvas.

Q: Is this just for tech startups?

A: No. The 90-day validation cycle works for any business model. We've had SaaS, marketplaces, services, physical products, non-profits, and more. The principles are universal.

Q: How much time will I need to dedicate?

A: We recommend allocating 10-15 hours per week. This includes 2 hours for bi-weekly workshops and 8-13 hours for between-workshop activities (interviews, experiments, LEANSpark exercises).

Q: Can I get a refund?

A: If you attend Workshop 1 and decide it's not for you, email me within 7 days for a full refund. Due to the high-touch nature of the program, we don't offer refunds after Week 1.

Q: How is this different from other accelerators?

A: Most accelerators are 3-6 months, cost $10K+ or take equity. 100x Founder is 13 weeks, under $500 for solo founders, and you keep 100% of your company. Plus, you learn directly from me—not junior associates or rotating guest speakers.

Q: Why should I join this program? Can't I just use LEANSpark on my own?

A: For the same reason elite athletes hire coaches: experience, advice, and external accountability. LEANSpark is the tool. 100x Founder is the transformation. You'll learn a completely refined validation process with updated interview scripts, experiment frameworks, and offer testing techniques not covered in books or LEANSpark alone.

"Life's Too Short to Build Something Nobody Wants"

I've spent 15 years helping founders avoid that mistake. I've coached thousands of teams. Written two best-selling books. Created frameworks used by millions.

Now I'm doing it live, with a cohort, using the AI co-founder I built specifically for this.

If you're serious about validating your startup in Q1 2026, this is your invitation.

Register for 100x Founder

Cohort 1 starts January 5, 2026 · Early pricing ends December 31 · Final registration closes January 4

— Ash Maurya

Author, creator of Lean Canvas, and founder of LEANSTACK